
JR Automation Announces $72.8 Million Global Headquarters in Michigan
Strategic Investment in Advanced Manufacturing
JR Automation, a Hitachi Group company, will build a new global headquarters in Zeeland, Michigan. The $72.8 million project follows high-level discussions between Hitachi executives and Michigan’s governor. This investment strengthens Michigan’s position in advanced manufacturing. Moreover, it demonstrates Hitachi’s commitment to American industrial automation.
Comprehensive Facility Design and Features
The 286,000-square-foot campus will feature advanced manufacturing and office spaces. It includes 210,000 square feet for automation system assembly. Additionally, 76,000 square feet will house collaborative office environments. The design integrates sustainable features and employee amenities throughout.
Consolidating Michigan Operations
The new headquarters will unite 350 employees from multiple West Michigan locations. This consolidation enhances operational efficiency and collaboration. Furthermore, it supports JR Automation’s expanding global presence. The company recently acquired MA micro automation in Europe and expanded in Singapore.
Advanced Technology Demonstration Center
The facility will showcase cutting-edge industrial automation technologies. It features dedicated spaces for customer collaboration and system demonstrations. The campus will highlight integrated industry automation solutions. These include digital twin technology and AI-driven manufacturing systems.
Sustainability and Environmental Commitment
The headquarters supports JR Automation’s 2030 sustainability goals. The design targets carbon neutrality and zero landfill waste. It incorporates native prairie landscaping and renewable energy systems. Consequently, it demonstrates environmental leadership in industrial facility design.
Executive Leadership Perspectives
Hitachi America’s CEO emphasized the strategic importance of this investment. The facility represents a “One Hitachi” hub for breakthrough technologies. Michigan’s governor acknowledged the project’s economic impact. It will create and retain high-value manufacturing jobs in the region.
Historical Context and Future Vision
JR Automation began as a family-owned business in 1980. The company has evolved into a global automation leader. Hitachi acquired the company in 2019, ensuring continued Michigan presence. This new headquarters honors founder Ken Assink’s legacy while advancing future innovation.
Expert Analysis: Automation Industry Trends
The industrial automation sector continues evolving toward integrated solutions. JR Automation’s new headquarters reflects several key industry trends. From our perspective, the integration of digital twin technology and AI represents the future of smart manufacturing. Companies that invest in such advanced capabilities will lead the next wave of industrial innovation.
Implementation Considerations
Successful automation facilities require careful integration of multiple elements. Companies should balance production needs with collaborative spaces. Moreover, sustainability features must align with operational requirements. These considerations ensure both environmental and business objectives are met.
Frequently Asked Questions
When will construction begin and complete?
Groundbreaking occurs September 17, 2025, with completion expected in late Fall 2026.
What is the facility’s total size and layout?
The 286,000-square-foot campus includes 76,000 square feet of offices and 210,000 square feet for automation assembly.
How many employees will work at the new headquarters?
Approximately 350 employees from multiple West Michigan locations will consolidate at the new facility.
What sustainability features are included?
The design incorporates renewable energy, native landscaping, and targets carbon neutrality by 2030.
How does this support JR Automation’s global strategy?
The headquarters serves as a technology hub supporting recent expansions in Europe and Singapore.


