Rockwell Automation Strengthens EMEA Leadership with New Market Access Appointment
October 9, 2025 – Rockwell Automation has named Mark Bottomley as Regional Vice President of Market Access for EMEA. This strategic appointment reinforces the company’s commitment to expanding its industrial automation presence across Europe, Middle East and Africa markets.
Strategic Leadership Expansion
Bottomley assumes responsibility for driving market access strategies throughout the EMEA region. His role focuses on ensuring availability of Rockwell Automation’s comprehensive product portfolio. Additionally, he will lead regional growth initiatives and partnership development.
Proven Track Record and Expertise
With Rockwell Automation since 2007, Bottomley brings extensive leadership experience. He has held multiple senior positions in global sales and marketing operations. Since 2019, he has contributed to EMEA leadership team strategic decisions. His most recent position was Regional Vice President for Strategic Accounts and Sales Specialists.
Executive Confidence in Appointment
Gustavo Zecharies, President of EMEA Region, expressed strong support for the selection. “Mark’s demonstrated leadership in sales and market strategy makes him ideal for advancing our market access vision. His commitment to building strong partnerships aligns perfectly with our strategic priorities.”
Enhanced Partner Network Development
A key focus area involves evolving Rockwell Automation’s distributor strategy. Bottomley will cultivate collaborative partner relationships across the region. The market access team will expand the company’s PartnerNetwork ecosystem. This expansion aims to strengthen market penetration in key territories.
Leadership Vision and Commitment
Bottomley emphasized his enthusiasm for the new role. “I’m excited to work with our market access team and regional partners. Our extended ecosystem represents a significant competitive advantage. I look forward to deeper integration and maintaining our industry-leading partnership standards.”
Global Industrial Automation Leadership
Rockwell Automation maintains its position as the world’s largest company dedicated to industrial automation. The organization focuses on digital transformation solutions that enhance productivity and sustainability. With Milwaukee, Wisconsin headquarters, the company employs approximately 27,000 professionals worldwide.
Industry Perspective: Strategic Market Access Importance
Effective market access strategies have become increasingly crucial in industrial automation. Companies must ensure product availability while maintaining strong partner relationships. Rockwell’s appointment demonstrates recognition that leadership expertise directly impacts regional market performance.
EMEA Market Potential
The EMEA region presents significant growth opportunities for industrial automation solutions. Manufacturing digitalization and sustainability initiatives drive increased demand. Strategic leadership appointments ensure companies capitalize on these emerging market trends effectively.
Frequently Asked Questions
What is Mark Bottomley’s new role at Rockwell Automation?
He becomes Regional Vice President of Market Access for Europe, Middle East and Africa regions.
What are his primary responsibilities?
He leads market access strategies, drives regional growth, and develops partnership ecosystems across EMEA.
What experience does he bring to this position?
Bottomley has 18 years with Rockwell Automation, including global sales leadership and EMEA team membership since 2019.
How will this appointment benefit Rockwell’s partners?
The focus on ecosystem development will enhance collaboration and expand market reach for all partners.
Why is market access important in industrial automation?
Effective market access ensures product availability and supports customer success in increasingly competitive markets.
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