Libiao Robotics Expands North American Presence with New Jersey Office
Strategic U.S. Market Entry
Libiao Robotics has established its U.S. headquarters in Hillsborough, New Jersey. The 8,500 square foot facility serves both as a customer service center and technology demonstration space. This strategic location within the New York Metropolitan Area positions Libiao to serve one of the nation’s largest consumer markets.
Grand Opening Ceremony
The official opening on September 23rd featured distinguished guests including Hillsborough Mayor John J. Ciccarelli and Somerset County Commissioner Melonie Marano. Greg Baer, Vice President of Sales at material handling association MHI, also attended, underscoring the investment’s significance to the U.S. warehouse automation sector.
Leadership Commitment
Founder and CEO Ms. Xia Huiling emphasized the company’s long-term commitment to the U.S. market. She stated that establishing a local presence ensures solutions meet on-the-ground demands while providing customers with reliable service and support.
Local Government Support
Mayor Ciccarelli welcomed Libiao’s investment, highlighting the importance of innovation and technology for community development. Commissioner Marano noted Somerset County’s ideal logistics location and proximity to educational institutions with advanced manufacturing programs.
Comprehensive Facility Functions
The New Jersey location serves as Libiao’s administrative center for all North American operations. The facility includes sales and aftersales offices alongside a dynamic mock warehouse. This demonstration area showcases the award-winning AirRob automated storage system to potential clients.
AirRob System Capabilities
AirRob represents industry-leading technology with multiple international awards including the 2025 RBR50 Innovation Award. The high-density system moves goods at speeds up to 6.6 ft/s using standard racks. It significantly reduces labor and energy costs while accelerating warehouse throughput.
Proven Global Track Record
Since its 2016 founding, Libiao has become a global warehouse robotics leader serving major brands worldwide. U.S. clients include Skechers, Procter & Gamble, and K-mart. The company’s technology is deployed across 60,000 sorting robots internationally.
Author’s Analysis: Strategic Market Expansion
Libiao’s U.S. expansion reflects the growing demand for warehouse automation solutions in North America. The choice of New Jersey demonstrates strategic understanding of logistics geography, positioning the company within a major distribution hub. The investment in a demonstration facility indicates confidence in their technology’s competitive advantages. As e-commerce continues to drive warehouse automation growth, having local presence becomes crucial for serving major retailers and logistics providers who require immediate support and customized solutions.
Implementation Advantages
Space Optimization: Libiao’s high-density systems maximize storage capacity in expensive metropolitan warehouse locations
Rapid Deployment: Standard rack compatibility enables minimal installation disruption and faster implementation
Proven Technology: With 60,000 robots deployed globally, the systems have demonstrated reliability across multiple industries
Frequently Asked Questions (FAQs)
Where is Libiao’s new U.S. office located?
The 8,500 square foot facility is in Hillsborough, New Jersey, strategically positioned within the New York Metropolitan Area.
What is the AirRob system?
AirRob is Libiao’s award-winning automated storage system that moves goods at high speeds using standard racks while reducing labor and energy costs.
Which major companies use Libiao’s systems?
Global customers include Walmart, Procter & Gamble, Skechers, Target, and numerous other retail and logistics leaders.
What makes the New Jersey location strategic?
The location serves a dense consumer market with high warehouse space costs, where Libiao’s space-maximizing technology provides significant value.
How many robots has Libiao deployed worldwide?
The company has over 60,000 sorting robots operating across multiple continents in various industrial applications.
About Libiao Robotics
Libiao Robotics is a global pioneer in flexible intelligent sorting robots and solutions. Founded in 2016, the company developed the world’s first portable, modular automated unit sorting system. With over 200 exclusive patents, Libiao’s product ecosystem includes sorting robots, automatic control systems, scanning and weighing systems, and intelligent charging systems. The technology serves diverse industries including e-commerce, retail, pharmaceuticals, and food & beverage through a global deployment network.
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